Who We Are
Retain Automotive is a leading provider in marketing technology software for the Automotive sector.
We work with global OEMs, their owned dealer groups, as well as franchised and independent dealerships, focusing on the customer journey to drive customer loyalty and unlock profit.
Retain improves the customer renewal experience and optimises sales performance whilst maximising customer retention.
Our Beginnings
Retain’s journey began in 2012 with a simple yet effective approach to contacting automotive customers, initially tracked on spreadsheets.
As demand for better tracking and engagement grew, a dedicated software solution took shape in 2016, culminating in the official formation of Retain in 2017.
In 2020, our leadership team expanded further to strengthen operations, reflecting our commitment to continually enhance both our services and our internal expertise.
Since the start
268+
Dealers Serviced
502,000+
Calls Made
53,855+
Appointments Booked
Meet the Team
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Emily Aves
MANAGING DIRECTOR
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Steve Bradley
OPERATIONS DIRECTOR
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Max Resnikoff
HEAD OF TECHNOLOGY
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Emma Taylor
HEAD OF CALL CENTER
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Vicky Guest
DEALER ACCOUNT MANAGER
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Emma Paul
COMPLIANCE & QUALITY COORDINATOR
Retain is a proud sponsor.
The Mathew Project empowers young people and adults to overcome drugs, alcohol, and mental health issues so they can live their lives more fully. We also offer specialist services for both family members impacted by others’ substance misuse and for veterans.
